“The power of the Sirius brand and power of the Pandora brand are very distinct. SiriusXM and Pandora haven’t yet settled on what a potential bundle deal will look like, but it aims to make a decision based on its tests this year. “We actually have a formal study going on to do it,” he said.
“We would email our Pandora listener base or the SiriusXM listener base - we would test it with different user bases as a promotion,” Chris Phillips, SiriusXM/Pandora chief product officer & head of Technology, told TechCrunch. It’s just a promotion, if you want to get technical about the terminology. Today, these cross-promotions are aimed only at people who already subscribe to one or the other service, so it’s not really being marketed as a “bundle” deal yet. Essentially, the company wants to know which price point makes sense for consumers when it comes to subscribing to both services. The company confirmed it’s been testing different cross-promotions, including those aimed at both Pandora and SiriusXM subscribers that offered discounts if you sign up for the other service. SiriusXM, meanwhile, also offers its own set of packages, with the most popular being a $5/month plan for the car and home (via an Echo device), an $8.25/month plan for in and out of the car and an $8/month plan for streaming outside the car only.īefore rolling out a bundle deal, the company wanted to know which sorts of package price points and features customers would respond to best. It also offers a multi-user Pandora Premium Family plan for $14.99/month.
#Pandora radio costs plus#
Pandora today offers four tiers of service: a free ad-supported version, the $4.99/month Pandora Plus service and the $9.99/month Spotify rival Pandora Premium. What that bundle deal will look like isn’t yet known. Now, the company is considering tying the two services together in a different way - by packaging them as a discounted bundle. For example, SiriusXM talk shows arrived on Pandora as podcasts, while a Pandora-powered station now streams popular songs for both sets of listeners. It’s been less than a year since SiriusXM completed its $3.5 billion acquisition of streaming music service Pandora, but the two companies have already leveraged their collective assets to boost each other’s services.
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